A very interesting new study reveals what happens to Apple smartphones and those of Android manufacturers once users want to replace them. The least we can say is that they are not treated in the same way.
Conducted by CIRP (Consumer Intelligence Research Partners), the research illustrates significant differences in the choices of users of iPhone and Android devices. Figures that say a lot about the behavior of smartphone consumers.
We trade our iPhone, we keep our Android
The research in question focuses on the choice that smartphone users make when they want to change it. By 2022, 43% of people who bought a new iPhone traded it in for an earlier model, either directly through Apple or through a mobile carrier or reseller. On the other hand, they are only 7% to sell their old iPhone on their own. 23% choose to keep their old iPhone, 13% give it to friends or family, 6% recycle it and 8% have lost, broken or stolen it.
What do users of their old smartphones do? – ©CIRP
As you can see in the chart above, Android smartphone users make very different choices. Only 14% of them exchange it for a new device and 4% resell it on their own. The majority of them (54%) choose to run their old phone on Google OS. 11% give it to family or friends, 9% recycle it and 8% let it be broken, lost or stolen.
Why such differences?
The CIRP finds several explanations for these differences between iPhones and Android smartphones:
Let’s also keep in mind that the observed behavior depends not so much on the users as on the great diversity of prices that exist between the devices. If you buy an Android smartphone for less than 200 euros, the low value of the latter after a few years will encourage you to keep it as a backup device rather than resell it for a few tens of euros.
Unfortunately, there are still too many Android smartphones that are no longer updated after two years, prompting users to replace them when they could have been used for a long time…
Source :
Apple insider
Conducted by CIRP (Consumer Intelligence Research Partners), the research illustrates significant differences in the choices of users of iPhone and Android devices. Figures that say a lot about the behavior of smartphone consumers.
We trade our iPhone, we keep our Android
The research in question focuses on the choice that smartphone users make when they want to change it. By 2022, 43% of people who bought a new iPhone traded it in for an earlier model, either directly through Apple or through a mobile carrier or reseller. On the other hand, they are only 7% to sell their old iPhone on their own. 23% choose to keep their old iPhone, 13% give it to friends or family, 6% recycle it and 8% have lost, broken or stolen it.
What do users of their old smartphones do? – ©CIRP
As you can see in the chart above, Android smartphone users make very different choices. Only 14% of them exchange it for a new device and 4% resell it on their own. The majority of them (54%) choose to run their old phone on Google OS. 11% give it to family or friends, 9% recycle it and 8% let it be broken, lost or stolen.
Why such differences?
The CIRP finds several explanations for these differences between iPhones and Android smartphones:
Mobile trade-in companies also favor iPhones because they retain more trade-in value than Android smartphones. This is explained by their high price, Apple’s brand image, as well as the manufacturer’s very extensive software support, which can update very old iPhone models.
Let’s also keep in mind that the observed behavior depends not so much on the users as on the great diversity of prices that exist between the devices. If you buy an Android smartphone for less than 200 euros, the low value of the latter after a few years will encourage you to keep it as a backup device rather than resell it for a few tens of euros.
The fragmentation of Android terminals is therefore caused by prices, but also by the large number of manufacturers. Indeed, everyone has their own policy when it comes to updating their smartphones. At this point Samsung is by far the best student, but only on its ‘premium’ and mid-range models.
Unfortunately, there are still too many Android smartphones that are no longer updated after two years, prompting users to replace them when they could have been used for a long time…
Source :
Apple insider