Adobe launches Firefly, the generative AI that will change everything

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Global Mod
Global Mod
Adobe has just lifted the veil on Firefly, a generative artificial intelligence similar to Dall-E or Midjourney. Integrated into Photoshop, the AI can produce images or retouch a photo on demand. And that’s not all…



In turn, Adobe is entering the race for artificial intelligence. The California publishing house has just announced the arrival of glowworm, “a new family of creative generative AI models”, within Photoshop. Note that Adobe has been gradually enriching its software with AI-powered features for several years now.

Also read: Which professions will be affected by the ChatGPT revolution?
Dall-E AI in Photoshop


Integrated with popular editing software, Firefly can produce and edit images “text effects” at the request of users. By mirroring Dall-E or Midjourney, Firefly generates photo montages based on the words provided by the user. Adobe has placed a number of striking examples of the possibilities that Firefly offers on its website.


First, AI facilitates the integration of new elements to a photo montage. The user only needs to describe the desired element in a few words and Firefly will create and embed the image in the previously selected location. Adobe also offers to customize the effects applied to the texts. Firefly can add styles or textures as requested by the user.


It will also be possible to change the mood or weather of a photo or a video, on Premiere, by communicating with Firefly. Simply describe the desired view in a few words to the generative AI takes care of the editing for you. Soon AI will also be able to come up with variations of a “work from a textual description”. In short, the possibilities are endless.

Adobe will also provide artists with the ability to train their own version of generative AI. Specifically, users will be able to set up their own database. Then Firefly relies solely on these images to produce new content. The artist’s visual style can thus be duplicated ad infinitum. Obviously, a malicious user could be expected to abuse this feature to copy an artist without their consent. Adobe is aware of this and is making sure to think about an operating system that could be based on data from its Behance platform.

Ultimately, Firefly should enable graphic designers and professionals to save a lot of time. For David Wadhwani, head of Adobe, the AI revolution is changing “the conversation between maker and computer into something more natural, intuitive and powerful”.

How to test Adobe Firefly?


In its press release, Adobe indicates that Firefly is “composed of several models” for use in “a variety of different use cases”. The first template focuses on image creation and text editing, but more iterations will be available in the future.

In the future, generative AI will be able to do that too “generate custom vectors, brushes, and textures from a few words or even a sketch”. By providing a brief description, you can design a logo, typography, or any element on Illustrator, vector drawing software. The tool can too “turn simple 3D compositions into photo-realistic images”. The company indicates that these innovations are still in development.

Adobe aims to integrate Firefly with all of its own software, starting with Adobe Express, Adobe Experience Manager, Adobe Photoshop, and Adobe Illustrator. Solutions such as Premiere or After Effects, dedicated to video editing, will eventually also be entitled to it. Initially, Firefy will only be available to beta program members via a web browser. To claim access to the program, you must fill out a short form on the Adobe website. The publisher points out that the number of places is limited.

The issue of copyright


To train Firefly, Adobe relied on it Adobe Stock databases, royalty-free and free license images. The American company ensures that generative AI is not based on works posted on the internet by artists or brands. Firefly does not infringe copyright, reassures Adobe, aware of the questions image generators raise:

“Adobe Stock’s hundreds of millions of professional-quality licensed images are among the highest quality on the market and help ensure that Adobe Firefly does not generate content based on the intellectual property of others or brands ».
There is therefore no risk of Firefly generating copyrighted content, Alexandru Costin, vice president of generative AI at Adobe, told The Verge. The image generator doesn’t have it never seen secure contenthe cannot be inspired by it.

Artist protection and compensation


At the same time, Adobe announced the arrival of a feature intended to protect artists. Dubbed “Don’t Train”, this system is supposed to prevent generative AIs from relying on one work to generate other images. The California firm offers drag ban in metadata of the work to be protected. By interpreting the metadata, the AI would understand that it has no right to use the content for its creations. For the system to be effective, the AI designers must first be prepared to meet the demand. The approach is different from Glaze, the application designed by researchers at the University of Chicago.

Still, Adobe would like to be able to rely on artist productions to enrich its artificial intelligence. The publisher intends pay individualss who make their productions available on Adobe Stock to train Firefly. Adobe explains that it wants to help its users with this “monetize their talents”. This “compensation strategy” must be present before the final version of Firefly is deployed. Several options are currently being explored by Adobe executives.

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